Samsung in India: The Growth Strategies



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Code : COM0044

Year : 2004

Industry : Home Appliances and Personal Care Products

Region : India

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Samsung India Electronics Limited (SIEL) is a 100% subsidiary of Samsung Electronics Company Limited (SEC). SIEL, a hi-tech manufacturer and marketer of consumer electronics and home appliances, entered the Indian market in 1992. By 2004, SIEL was one of the leading providers of consumer electronics and aimed at becoming the leading player in the Indian home appliances and the information technology market.

Pedagogical Objectives:

  • To discuss the strategies adopted by the Korean electronics major for its entry and subsequent expansion in the competitive Indian market.

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    Keywords : Samsung India Electronics Limited (SIEL); Samsung Electronics Company Limited; Samsung India Software Operations (SISO); Millennium digital campaign; Samsung Electronics India Information and Telecommunications Company (SEIIT); Samsung's timeline in India; Growth Strategies Case Study; Entry of Samsung into India; Common business strategies of Korean companies in India; Samsung sponsoring Indian sports; A competitive landscape for Samsung in India

    Contents :
    » Samsung in India
    » Samsung's Growth Plans in India
    » Consumer Eelctronics


    Case Introduction >>


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